Designing with purpose, building with care

Barbara Rodeghiero

My journey in design

I grew up in Vicenza, where I started my digital career at an ecommerce company, working with prestigious clients to shape impactful online experiences. A few years later, I moved to London, balancing full-time work with studying Visual Communication at the University for the Creative Arts, a defining chapter that gave me a 360° perspective on design and set me firmly on the UI/UX path.

For nearly 20 years, I have worked across travel, marketing, insurance, and green tech, specialising in UI, accessibility, and research that uncovers what people truly need. I believe great design is clear, empathetic, and inclusive, it removes friction and helps people move forward with confidence.

Italy is home. The UK shaped me. Today, I collaborate remotely with teams anywhere, designing digital products that are not only beautiful, but genuinely accessible to everyone.

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